Pricing

Three things we do.

The audit is free. The other two are fixed scope and fixed price, and we show you where every number comes from.

Signal Audit

Free

See your business the way AI sees it.

Enter your website address and email. The scanner reads your homepage the way an answer engine would and returns a Signal Score out of 100 with a one-page report ranking what to fix first.

  • AEO readiness: schema, answers, structure
  • SEO fundamentals: metadata, headings, basics
  • UI/UX: mobile, clarity, calls to action
  • A ranked fix-first list

One website address, scored across AEO, SEO and UI/UX, with a ranked one-page report.

Implementation work and a live consultation are not included in the free audit.

Your Signal Score and ranked fix-first list show the findings plainly.

We want you to see the work before deciding whether to hire us to do it.
Run my free Signal Audit
Most chosen

Signal Build AEO

$1,995–$3,995plus tax

Become the answer when AI gets asked.

We fix what the audit finds so AI engines can read, quote and recommend your business. One fixed price in writing before any commitment.

  • AI crawler access opened
  • Entity schema installed
  • An FAQ built from the questions customers actually ask, marked up so AI engines can lift the answers cleanly
  • Answer-first rewrites of key pages
  • One description everywhere: site, Google, social
  • Signal Check included: what four AI assistants say about you, recorded before we start
  • Re-audit with your before-and-after score

Covers most engagements. Unusual site complexity can take a price above this range — if yours does, you will see it in the written quote before you commit.

Crawler access, entity schema, FAQ markup, answer-first rewrites of key pages, description alignment, a Signal Check and a re-audit.

New product development, paid media, ongoing content production and third-party platform fees.

A before-and-after audit score and a recorded Signal Check show what changed.

Before we quote, we verify your platform, integrations and content volume — so the number we give you is the number.
Get my fixed quote

Signal Build AEO+Redesign

$3,995–$5,995plus tax

The AEO fix, on a new site.

Everything in Signal Build AEO plus a full rebuild on a modern responsive template, launched on accounts you own. One fixed price in writing before any commitment.

  • Everything in Signal Build AEO
  • Full rebuild on a modern template
  • Mobile-ready, clear calls to action
  • Launched on your own accounts

Covers most engagements. Unusual site complexity can take a price above this range — if yours does, you will see it in the written quote before you commit.

Everything in Signal Build AEO plus a full rebuild on a modern responsive template, launched on your own accounts.

New product development, paid media, ongoing content production and third-party platform fees.

A before-and-after audit score, and a live site on accounts you own.

The AEO work plus the rebuild hours. The range moves with page count and content volume, and the written quote fixes it.
Get my fixed quote

Support products

Signal Says — advice by the hour

$150/hr · $1,000/dayplus tax

An operator in your corner.

AI consulting on demand from people who build as well as advise. Buy an hour or a day, as you need it.

  • Transformation and opportunity assessment
  • Risk assessment
  • Executional support
  • Organizational design
  • By the hour or day, no retainer

Senior time for the agreed advisory, assessment or executional work.

No bundled software, paid media or third-party platform fees.

You work with the senior operators who assess the problem and direct the work.

Senior time, priced plainly. No blended rates hiding juniors.
Book a call

Signal Check

$195 per checkplus tax

What AI assistants say about your business.

The free audit tests whether AI engines can read your site. A Signal Check records what they say about your business: we ask ChatGPT, Gemini, Perplexity and Copilot the same twenty customer questions and write down the answers. The first check is included in every Signal Build. The 90-day check-back is optional and priced per check.

  • First check included in every Signal Build
  • Four assistants, the same twenty questions each time
  • Answers recorded and compared with your last check
  • 90-day check-back optional; one-time purchase

The same twenty questions put to four AI assistants, with the answers recorded and compared against your previous check.

Implementation work is quoted separately.

You see the recorded answers, not a summary of them.

A person runs the panel and writes it down. One check, one price.
Book a call

All prices in Canadian dollars.

Every quote is custom.

The ranges above cover most engagements, and no two sites are the same. Here is how your number gets set: the free audit shows what is broken; the ten-question project form tells us what you want; a thirty-minute call with senior people confirms scope; then you get one fixed price in writing. You commit after the number, never before. Signal Build AEO fixes usually go live within days of a yes; an AEO+Redesign, audit to live, typically runs two to four weeks.

What our prices do over time: they go down.

Better and faster tools mean less of your money for the same outcome, and passing that on is the deal. There are no subscriptions and no minimum terms. Everything runs in accounts you own, so what we build stays yours, including your visibility.

What this usually costs elsewhere.

ItemTypical AEO agencyBarnes Signal Advisor
The audit$500–$2,500, delivered in days to weeksFree, about a minute
The engagement$1,500–$5,000 a month on retainerOne fixed price, $1,995–$5,995
The contractMonthly minimums, often six to twelve monthsNone. When the work is done, you stop paying.
Speed to fixesWeeks to monthsSignal Build AEO fixes live within days; AEO+Redesign, two to four weeks
OwnershipAgency-held accounts and toolsEverything in accounts you own

Typical 2026 market rates for small-business AEO services.

Frequently asked

AEO is the umbrella term for making your website visible to AI engines: crawler access, entity schema, and answer-first content. The free Signal Audit measures all of it; Signal Build AEO fixes it.

SEO helps you rank in a list of search results that a person scrolls. AEO helps you become the answer an AI assistant gives directly. They share foundations, and strong AEO builds on strong SEO, but AEO adds machine-readable structure and answer-first content that assistants can quote.

Ask it what you'd expect a customer to ask: 'best [your service] in [your town]', and see whether you appear, and whether what it says about you is accurate. The free Signal Audit measures the underlying readiness and shows what to improve.

Signal Build AEO runs $1,995 to $3,995 plus tax, and AEO+Redesign runs $3,995 to $5,995 plus tax, fixed by the size and complexity of your site. The exact number comes in writing after the free audit and a thirty-minute call, before any commitment. Unusual complexity can price above the range. You would see that in the quote, never after it.

Start with the free number.

The Signal Audit gives you a score and a fix-first list in about a minute. Every other price comes after it, in writing.

Run my free Signal Audit