We know cash flow matters, so you can pay once or spread the build over six months. You get the work now, and after the last payment there is nothing more to pay. We are here for you, and the pricing is built to show it.
Signal Audit
Free, always
See your business the way AI sees it.
No card, no account, about a minute. Your score, the ranked fixes, the regional median, and what the gap costs you in your category's lead prices.
GEO readiness: schema, answers, structure
SEO fundamentals: metadata, headings, basics
UI/UX: mobile, clarity, calls to action
A ranked fix-first list
The regional median, so you know where you stand
One website address, scored across GEO, SEO and UI/UX, with a ranked one-page report emailed to you.
Implementation work and a live consultation are not included in the free audit.
Your Signal Score and ranked fix-first list show the findings plainly, against a median measured on 1,970 sites.
We want you to see the work before deciding whether to hire us to do it.
We fix what the audit found, we re-score your site, and you pay nothing unless the score moves.
Includes a monthly report for a year.
The four GEO artifacts (llms.txt, entity schema, crawler access, the FAQ page)
A re-audit that proves the score moved
A monthly report for a year: we re-score your site and send you what changed
Up to 10 pages on supported platforms.
The GEO bundle installed on sites of up to 10 pages on supported platforms, the re-audit, and the monthly report for a year.
Pages beyond the 10-page cap ($95 each), extra design rounds ($195 each), content production, media buying and social. All quoted in writing before any work starts.
The re-audit on day five must show your Signal Score up by at least the target stated in your written quote, set from your own audit, before your first payment is taken. Below that, nothing is charged and a person picks up your case: we fix and re-run, or we release you.
Pay once, or spread the build over six months. Nothing more after that.
We fix what the audit found, we re-score your site, and you pay nothing unless the score moves.
Includes a monthly report for a year.
Everything in Signal Fix
The UI fix and rebuild: titles, speed, mobile, readable text
Up to 10 pages and one design round
A monthly report for a year
Some sites need rebuilding rather than fixing. If yours is one, we will tell you and quote it properly.
Everything in Signal Fix plus the UI fix and rebuild, covering up to 10 pages and one design round.
Pages beyond the 10-page cap ($95 each), extra design rounds ($195 each), content production, media buying and social. All quoted in writing before any work starts.
The re-audit on day five must show your Signal Score up by at least the target stated in your written quote, set from your own audit, before your first payment is taken. Below that, nothing is charged and a person picks up your case: we fix and re-run, or we release you.
Pay once, or spread the build over six months. Nothing more after that.
Every month for a year, we re-score your site and send you what changed. No charge. Some sites need rebuilding rather than fixing. If yours is one, we will tell you and quote it properly. Your site stays yours, working, whatever you decide.
Learn to use AI in your business
The Signal Workshop and the Signal Primer
Signal Workshop
$995per business, up to 5 people
A working session for your business, led by Tim.
Up to 5 people from your business work out where AI fits, with the customer and behind the counter. You leave with a front-end playbook, a back-end playbook and a draft AI policy, built from your own answers.
Two live sessions with Tim
Up to 5 people from your business
A front-end playbook: where AI meets your customers
A back-end playbook: where AI runs your operations
A draft AI policy, written from your own answers
Works with any AI tool
$995 per business, CAD plus HST. A session is recorded only if everyone present agrees, and recordings are deleted 30 days after the second session.
We do the work first. Your re-audit shows the jump, in writing, inside five business days, and your first payment follows the proof. What that means for you: no deposit, no paying for work that might not land, and nothing owed at all if we fail to move your score. You see the result before you see an invoice, and every month after that, the report shows what your site earned so you can judge us on the same page we bill from.
The bar is a number, not a judgement call: the re-audit on day five must show your Signal Score up by at least the target stated in your written quote, set from your own audit within the scope of the four artifacts. If it comes in below that, no payment is taken and a person picks up your case with the score delta in front of them. We fix it and re-run, or we release you. We never part-charge you for a miss.
Signal Fix pricing applies to sites of up to 10 pages on supported platforms (WordPress, Wix, GoDaddy, Shopify, Weebly, Webflow, Duda and Squarespace). Wix generates llms.txt itself on an upgraded site with a connected domain and indexing switched on; we configure it rather than upload one. Shopify serves llms.txt natively; the robots.txt allow-list goes into the theme's robots.txt.liquid. Squarespace generates llms.txt itself, its robots.txt cannot be changed, and schema needs a Core plan or above, so its bundle is smaller and its target lower. The quote says so. Custom platforms are installed by hand and quoted in writing. Signal Rebuild includes up to 10 pages and one design round. Larger sites, custom platforms, extra pages ($95 each) and extra design rounds ($195 each) are quoted in writing before any commitment, and no work beyond your quote ever starts without your written approval. “Results” means your Signal Score rising by at least the target stated in your written quote, set from your own audit, on the re-audit we publish the methodology for, within 5 business days of receiving site access. Every month for a year, we re-score your site and send you what changed, at no charge. Business outcomes vary with your market and are not guaranteed. Everything installed on your site stays yours and stays working. Prices in Canadian dollars, plus applicable tax.
If a monthly payment fails, we never alter or withhold your website.
Advisory, quoted separately
Signal Says: advice by the hour
$150/hr · $1,000/dayplus tax
An operator in your corner.
AI consulting on demand from people who build as well as advise. Buy an hour or a day, as you need it.
Transformation and opportunity assessment
Risk assessment
Executional support
Organizational design
By the hour or day, no retainer
Senior time for the agreed advisory, assessment or executional work.
No bundled software, paid media or third-party platform fees.
You work with the senior operators who assess the problem and direct the work.
Senior time, priced plainly. No blended rates hiding juniors.
What our prices do over time: they go down.
Better and faster tools mean less of your money for the same outcome, and passing that on is the deal. Your own invoice does it first: after the last payment there is nothing more to pay, and the monthly report carries on until its year is up. There are no minimum terms and no contracts, everything runs in accounts you own, and what we build stays yours, including your visibility.
Frequently asked
GEO is the work of making your website the answer AI assistants give: crawler access, entity schema, readable pages, and answer content assistants can quote. The free Signal Audit measures all of it; Signal Fix installs it.
SEO helps you rank in a list of search results that a person scrolls. GEO helps you become the answer an AI assistant gives directly. They share foundations, and strong GEO builds on strong SEO, but GEO adds machine-readable structure and answer content that assistants can quote.
Ask it what you'd expect a customer to ask: 'best [your service] in [your town]', and see whether you appear, and whether what it says about you is accurate. The free Signal Audit measures the underlying readiness and shows what to improve.
Signal Fix is $995 once, or $195 a month for six months. Signal Rebuild is $2,495 once, or $495 a month for six months. Both include a monthly report for a year. You pay nothing unless the score moves. Prices are in Canadian dollars, plus tax.
After the proof. We do the work first, and the re-audit on day five must show your Signal Score up by at least the target stated in your written quote, set from your own audit, before any charge fires. If it does not, nothing is charged and a person picks up your case: we fix and re-run, or we release you. There is no deposit.
Nothing more is charged. Your site stays yours and keeps working, and the monthly report carries on until its year is up. Nothing we install is ever switched off.
Yes. Your billing page, linked in every email from us, lets you cancel the automatic payments. Cancelling stops future payments but not what is owed: the full price is due once the target in your quote is met. Everything we installed stays on your site.
Start with the free number.
The Signal Audit gives you a score and a fix-first list in about a minute. Every price on this page comes after it, and nothing is charged until the proof.