Your next customer didn't Google you — they asked ChatGPT. Barnes Signal Advisor fixes AEO (Answer Engine Optimization): we make your website readable, quotable and recommendable by AI engines like ChatGPT, Gemini and Perplexity. The audit is free and takes about a minute. The quote is fixed, in writing. Most Signal Build AEO fixes go live within days; with a full redesign, audit to live typically runs two to four weeks.
Sample Signal Audit output
What's changing
People still use Google. They also ask ChatGPT, Gemini and Siri who to call — and those assistants give one answer, not ten blue links. AEO means getting recommended when a customer asks AI who to call.
Four things decide whether you get named. Whether the assistants can reach your site. Whether they can read it when they get there — most can't run the code modern sites are built on, so menus, prices and services go missing. Whether your pages answer the question the customer actually asked. And whether the rest of your presence agrees — your Google listing, your reviews, the places assistants check before they check you.
Most sites have never been tested on any of the four. They are fast, inexpensive fixes, and marketing now starts there. We start every build there.
One in five Google searches now ends in an AI answer, and clicks on traditional results fall by nearly half when it appears (Pew Research Center, 2025). See the numbers.
Our own site scores 100/100 on the same Signal Audit we run on yours — reachable by every major assistant, readable without running code, consistent with our Google listing. Run the audit on barnessignaladvisor.com and check.
How it works
01
Free, about a minute. A score out of 100 and a ranked fix list.
02
Ten questions about your business, about three minutes. No technical knowledge needed.
03
Thirty minutes with senior people. Business and engineering on the same call.
04
Fixed, in writing. Say yes and it is days for the AEO fixes, two to four weeks with a redesign.
What we make
The things your customers actually meet — built with AI doing the heavy lifting and senior people holding the taste, shipped in days for the AEO fixes and two to four weeks with a redesign.
AEO-first overhauls that make your business the answer AI assistants give. This is Signal Build, our core product.
How we build websitesCustomer-facing apps that extend your site — booking, quoting, membership. Scoped and priced in writing, usually after a build.
How we build appsShort video for your site and your social channels, made from what makes your business worth recommending.
How we make videoThree things we do
The audit is free and takes about a minute. The other two are fixed scope and fixed price, and we show you where every number comes from.
Free
See your business the way AI sees it.
Enter your website address and email. The scanner reads your homepage the way an answer engine would and returns a Signal Score out of 100 with a one-page report ranking what to fix first.
Run my free Signal Audit$1,995–$3,995plus tax
Become the answer when AI gets asked.
We fix what the audit finds so AI engines can read, quote and recommend your business. One fixed price in writing before any commitment.
Covers most engagements. Unusual site complexity can take a price above this range — if yours does, you will see it in the written quote before you commit.
Get my fixed quote$3,995–$5,995plus tax
The AEO fix, on a new site.
Everything in Signal Build AEO plus a full rebuild on a modern responsive template, launched on accounts you own. One fixed price in writing before any commitment.
Covers most engagements. Unusual site complexity can take a price above this range — if yours does, you will see it in the written quote before you commit.
Get my fixed quote$195 plus tax. One-time. Nothing recurs.
Twenty questions your customers actually ask, run through ChatGPT, Gemini, Perplexity and Copilot, screenshotted and dated. You see exactly who gets recommended today and where you sit.
The first check is included in every Signal Build. Run it again at thirty, sixty and ninety days and you have a before and after. We report what moved and what did not.
Our prices go down over time, not up. The tools keep getting better and faster, and charging you more for work that keeps getting easier would be charging you for our inefficiency.
Everything we set up runs on tools and accounts you own, so what gets built is yours to keep.
Proof
Twenty questions your customers actually ask. We run them through ChatGPT, Gemini, Perplexity and Copilot before we touch anything, and we screenshot what comes back. We run them again at thirty, sixty and ninety days.
You get both sets either way. If the work moved you, you'll see it. If it didn't, you'll see that too, and we'll tell you why before you ask.
Over 25 years operating. Two years building AI.
Before this studio, our team ran commercial and general management for consumer businesses. Our AI engineering is proven at BitStage, our rehearsal-based hiring studio, led by CTO Ahmed Jawed. We bring that operating habit to marketing: decide quickly, ship, measure.
Who it's for
If your customers meet a human — at the counter, in the chair, on the job site — this studio was built for you. You're busy, probably short-staffed, and the AI pitches keep arriving without ever quite saying what any of it would do for your business. That's the gap we work in: practical improvements, explained in plain language, measured where you measure everything else. One location or fifty; the size of the job changes, the approach doesn't.
Pure e-commerce with no staff. Pre-revenue startups. And any brief that starts with cutting headcount: we use AI to make your people better at their jobs, not to replace them.
How we work
The people you meet on the first call are the people who direct the work. Senior operators set the strategy and hold the taste; AI and our engineering bench do the heavy lifting. Then we hand over: we build so you can run it without us, and most clients do. If you'd rather we keep watch as tools and risks change, that's Signal Says: $150 per hour or $1,000 per day plus tax, without a retainer.
The Loonie Test: if a project doesn't put real dollars back on the P&L within 90 days, it was noise.
Why Barnes
One short video a week on AI marketing for small business. What changed this week and what to do about it, in about a minute.
The free Signal Audit takes about a minute and shows you what to fix first.