Terms of Service
Effective 13 August 2026, updated 8 October 2026. Barnes Signal Advisor is a service of BitPlan Loyalty Inc., an Ontario, Canada company. These terms are written in plain language on purpose. Using our website or buying our services means you agree to them.
The services
Signal Audit is a free automated scan of a public webpage that produces a score and a report. Signal Fix installs the GEO bundle and includes a monthly report for a year: every month, we re-score your site and send you what changed, at no charge. Signal Rebuild adds a UI fix and rebuild of up to 10 pages with one design round. Signal Says is advisory time billed by the hour or day.
Pricing
The published prices are the prices. Signal Fix is $195 per month for six months. Signal Rebuild is $495 per month for six months. Paying once instead, Signal Fix is $995 and Signal Rebuild is $2,495. Billing ends with the build: after the sixth monthly payment, or the one payment, nothing more is charged. Work outside the published scope (pages beyond the 10-page cap at $95 each, extra design rounds at $195 each, content, media buying and social) is quoted in writing and never started without your written approval. Prices are in Canadian dollars and exclude applicable taxes.
Payment and the proof condition
We do the work before we take payment. Your first charge fires only after the re-audit, run within five business days of receiving site access, shows your Signal Score risen by at least the target stated in your written quote. That target is set per site from your own audit, within the scope of the four artifacts we install, and is the definition of “Results” in these Terms. If it has not, no charge is taken and a person reviews your case: we fix and re-run, or we release you. We never part-charge automatically for a miss. On a monthly plan, later charges fall on your order anniversary, and billing ends after the sixth charge. If a payment fails we pause the monthly report until it is paid, and we will never alter, disable or withhold your website. Everything installed on your site remains yours and keeps working. Signal Says time is invoiced as used.
What you own
Everything we build for you runs in accounts you own: hosting, domain, analytics, tools. Deliverables belong to you once paid for. We keep no hold over your website. With your permission, we may reference your before-and-after audit scores in our own materials. If you would rather we did not, tell us and we will not.
What we need from you
Access to the accounts the work requires, accurate information about your business, and timely responses on approvals. We never ask for or store your passwords: access is a temporary invite to accounts you own, a screen-share, or a hand-off of the files to whoever runs your site, and you can withdraw it at any time. Delays on access or approvals extend timelines, not prices.
Third-party platforms
Your website runs on platforms you subscribe to: hosting, builders, booking tools and similar. Their terms and fees are yours and theirs, not ours. We configure them. We do not control them.
What we do not promise
Our audit measures whether a site is readable, quotable and recommendable by AI engines. We fix what the audit finds. We do not control ChatGPT, Gemini, Perplexity, Google or any other engine, and we do not promise rankings, recommendations, traffic or revenue. Anyone who promises those does not control them either.
Changes and cancellation
Scope is set by the published plan and any written quote for work beyond it. If you want changes mid-project, we price them in writing before doing them. Cancelling stops future payments but not what is owed: the full price is due once the target in your quote is met. Everything completed is handed over and stays working on accounts you own.
Liability
Our total liability for any engagement is capped at the fees you paid for that engagement. We are not liable for indirect or consequential losses. Nothing in these terms excludes liability that cannot be excluded under applicable law.
Disputes
If something goes wrong, tell us and we will try to fix it. That is how we would rather resolve things. Failing that, these terms are governed by the laws of Ontario, Canada, and disputes belong to the courts of Ontario.
Changes to these terms
We may update these terms. The version on this page is the current one. Material changes to an active engagement only happen with your agreement.