# AI Just Got 90% Cheaper
The Signal Minute · Episode 3 · 13 October 2026 · Barnes Signal Advisor
Video: https://barnessignaladvisor.com/signal-minute/2026-10-13

## Signal one. Google just hired you a coworker with its own email address.
Google Cloud announced the Gemini agent on 8 Oct at Gemini at Work. Give it an objective and it runs multi-step work for hours or days: scheduling meetings, building decks, reconciling invoices, with sub-agents and a tasks inbox showing its progress. A persistent agent can have its own Workspace account, email address, calendar and Drive. It is in private preview for enterprise customers, included with Gemini Enterprise at no extra charge, with wider availability on select Workspace Business and Enterprise plans promised but undated.
Your move: Write down the one job you'd hand it. That's your first AI hire.
Sources: [Google, Gemini at Work](https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/gemini-at-work/) · [9to5Google](https://9to5google.com/2026/10/08/gemini-agent-google-cloud/) · [VentureBeat](https://venturebeat.com/orchestration/google-cloud-unveils-persistent-gemini-agents-for-long-running-tasks-and-they-get-their-own-gmail-calendar-and-drive-storage) · [TechCrunch](https://techcrunch.com/2026/10/08/google-brings-agentic-ai-to-gemini-starting-with-businesses/)

## Signal two. Ads are coming to ChatGPT.
On 5 Oct OpenAI announced visual ads that appear next to images ChatGPT generates. Testing starts later in October, in the US only, with an initial group of advertisers. The ads are labelled, kept separate from the generated image, and OpenAI says they do not influence ChatGPT's answers. ChatGPT reaches 1.2 billion people a week. OpenAI is also adding conversion and attribution partners and brand-suitability checks for advertisers.
Your move: Ask ChatGPT what it recommends in your category. If you're not in the answer, that's the gap to close.
Sources: [TechCrunch](https://techcrunch.com/2026/10/05/openai-launches-visual-ads-that-appear-alongside-image-generation-results/) · [gHacks](https://www.ghacks.net/2026/10/06/openai-will-test-visual-ads-in-chatgpt-during-image-generation-in-the-us-later-this-month/)

## Signal three. AI just got 90% cheaper.
On 7 Oct Anthropic released Claude Haiku 5.5 at $0.10 per million input tokens and $0.50 per million output tokens, a 90% cut from Haiku 4.5 ($1.00 and $5.00). A million tokens is roughly 700,000 words. OpenAI's small model, GPT-6 Luna, sits at the same $0.10 and $0.50 rates. These are the prices the software you pay for is built on, so the saving should reach your subscriptions.
Your move: Have a look at what you pay for AI each month. If it hasn't come down yet, it should.
Sources: [Anthropic](https://www.anthropic.com/claude-haiku-5-5) · [VentureBeat](https://venturebeat.com/technology/anthropic-launches-claude-haiku-5-5-with-90-api-price-reduction-matching-gpt-6-luna) · [MarkTechPost](https://www.marktechpost.com/2026/10/07/anthropic-releases-claude-haiku-5-5-a-small-model-with-1m-context-priced-at-0-10-per-million-input-tokens/)

## Transcript
[0:02] Three signals. Three moves. Sixty seconds. This is the Signal Minute.
[0:07] Signal one. Google just hired you a coworker with its own email address. Gemini agent launched Thursday. Give it a goal, and it works for hours: books the meeting, builds the deck, checks the invoices. It can have its own inbox and calendar. Business plans first, no date for the rest of us yet. Your move. Write down the one job you'd hand it. That's your first AI hire.
[0:26] Signal two. Ads are coming to ChatGPT. OpenAI starts showing picture ads next to generated images this month, in the US, to a first group of advertisers. ChatGPT reaches 1.2 billion people a week. The brands with budget get there first. Your move. Ask ChatGPT what it recommends in your category. If you're not in the answer, that's the gap to close.
[0:48] Signal three. AI just got 90 percent cheaper. Anthropic cut the price of its small model, Haiku, by 90 percent: ten cents to read seven hundred thousand words. OpenAI's small model now costs the same. The software you pay for runs on these models, so the price war is yours to win. Your move. Have a look at what you pay for AI each month. If it hasn't come down yet, it should.
[1:10] And that's your Signal Minute, brought to you by Barnes Signal Advisor. Be the answer, not the noise.

Voiced with AI from Tim's own voice. Created by our team using AI technology.